Quantitative marketing and marketing management : marketing models and methods in theory and practice /

Quantitative marketing and marketing management : marketing models and methods in theory and practice /

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Bibliographic Details
Imprint:Wiesbaden : Springer Gabler, c2012.
Description:1 online resource.
Language:English
Subject:
Marketing research.
Marketing research -- Methodology.
Marketing -- Mathematical models.
Marketing -- Mathematical models.
Marketing research.
Marketing research -- Methodology.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/9044710
Hidden Bibliographic Details
Other authors / contributors:Diamantopoulos, A. (Adamantios)
Fritz, Wolfgang, Dipl.-Kfm.
Hildebrandt, Lutz.
Bauer, András.
ISBN:9783834937223 (electronic bk.)
3834937223 (electronic bk.)
9783834930606
Notes:Includes bibliographical references and index.

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