Marketing research : measurement and method : a text with cases /
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Author / Creator: | Tull, Donald S. |
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Edition: | 3rd ed. |
Imprint: | New York : Macmillan ; London : Collier Macmillan, c1984. |
Description: | xvi, 794 p. : ill. ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/612581 |
Other authors / contributors: | Hawkins, Del I. |
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ISBN: | 0024217808 |
Notes: | Includes bibliographical references and index. committed to retain 20170930 20421213 HathiTrust |
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