Marketing research : measurement and method : a text with cases /

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Bibliographic Details
Author / Creator:Tull, Donald S.
Edition:3rd ed.
Imprint:New York : Macmillan ; London : Collier Macmillan, c1984.
Description:xvi, 794 p. : ill. ; 24 cm.
Subject:Marketing research
Marketing research -- Case studies.
Marketing research.
Case studies.
Format: Print Book
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Other authors / contributors:Hawkins, Del I.
Notes:Includes bibliographical references and index.
committed to retain 20170930 20421213 HathiTrust

Regenstein, Bookstacks

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Call Number: HF5415.2.T830 1984
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian