International advertising : communicating across cultures /

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Bibliographic Details
Author / Creator:Mueller, Barbara, 1958-
Imprint:Belmont : Wadsworth Pub. Co., c1996.
Description:xi, 340 p. : ill., map ; 24 cm.
Language:English
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/2351052
Hidden Bibliographic Details
ISBN:0534192785 (acid-free recycled paper)
Notes:Includes bibliographical references and index.

MARC

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035 |a (OCoLC)32429980 
040 |a DLC  |c DLC  |d OCoLC 
041 0 |a eng 
050 0 0 |a HF5823  |b .M83 1996 
082 0 0 |a 659.1  |2 20 
100 1 |a Mueller, Barbara,  |d 1958-  |0 http://id.loc.gov/authorities/names/n95038379  |1 http://viaf.org/viaf/24855402 
245 1 0 |a International advertising :  |b communicating across cultures /  |c Barbara Mueller. 
260 |a Belmont :  |b Wadsworth Pub. Co.,  |c c1996. 
300 |a xi, 340 p. :  |b ill., map ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent  |0 http://id.loc.gov/vocabulary/contentTypes/txt 
337 |a unmediated  |b n  |2 rdamedia  |0 http://id.loc.gov/vocabulary/mediaTypes/n 
338 |a volume  |b nc  |2 rdacarrier  |0 http://id.loc.gov/vocabulary/carriers/nc 
504 |a Includes bibliographical references and index. 
650 0 |a Advertising.  |0 http://id.loc.gov/authorities/subjects/sh85001086 
650 0 |a Export marketing.  |0 http://id.loc.gov/authorities/subjects/sh85046502 
650 0 |a Intercultural communication.  |0 http://id.loc.gov/authorities/subjects/sh85067222 
650 0 |a Advertising media planning.  |0 http://id.loc.gov/authorities/subjects/sh85001205 
650 7 |a Advertising.  |2 fast  |0 http://id.worldcat.org/fast/fst00797511 
650 7 |a Advertising media planning.  |2 fast  |0 http://id.worldcat.org/fast/fst00797876 
650 7 |a Export marketing.  |2 fast  |0 http://id.worldcat.org/fast/fst00918703 
650 7 |a Intercultural communication.  |2 fast  |0 http://id.worldcat.org/fast/fst00976084 
903 |a HeVa 
929 |a cat 
999 f f |i 6ead2e7a-c653-5883-ab85-4f98bb57250f  |s 09bc9645-b7cf-5295-8a61-a15ca6a603a5 
928 |t Library of Congress classification  |a HF5823.M830 1996  |l JRL  |c JRL-Gen  |i 2963346 
927 |t Library of Congress classification  |a HF5823.M830 1996  |l JRL  |c JRL-Gen  |e CONE  |b 45531917  |i 4020072