International advertising : communicating across cultures /

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Bibliographic Details
Author / Creator:Mueller, Barbara, 1958-
Imprint:Belmont : Wadsworth Pub. Co., c1996.
Description:xi, 340 p. : ill., map ; 24 cm.
Language:English
Subject:Advertising.
Export marketing.
Intercultural communication.
Advertising media planning.
Advertising.
Advertising media planning.
Export marketing.
Intercultural communication.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/2351052
Hidden Bibliographic Details
ISBN:0534192785 (acid-free recycled paper)
Notes:Includes bibliographical references and index.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number: HF5823.M830 1996
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian