International advertising : communicating across cultures /
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Author / Creator: | Mueller, Barbara, 1958- |
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Imprint: | Belmont : Wadsworth Pub. Co., c1996. |
Description: | xi, 340 p. : ill., map ; 24 cm. |
Language: | English |
Subject: | Advertising. Export marketing. Intercultural communication. Advertising media planning. Advertising. Advertising media planning. Export marketing. Intercultural communication. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/2351052 |
Regenstein, Bookstacks
Call Number: |
HF5823.M830 1996
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c.1 | Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian |