Inc. magazine presents how to really start your own business : a step-by-step guide featuring insights and advice from the founders of Crate & Barrel, David's Cookies, Celestial Seasonings, Pizza Hut, Silicon Technology, Esprit Miami /
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| Author / Creator: | Gumpert, David E. |
|---|---|
| Edition: | 1st ed. |
| Imprint: | Boston, MA : Inc. Pub., c1991. |
| Description: | xi, 216 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/1462696 |
Table of Contents:
- Preface
- Acknowledgments
- Introduction: Reality Therapy for Entrepreneurs
- 1. The New World of Start-Up Businesses
- Exercise: Individual Assessment
- 2. The Idea
- Exercise I. Idea Crunching
- Exercise II. Follow-up Assessment
- 3. Testing the Idea
- Special Topic 1. Free Government Assistance
- Special Topic 2. The Great Equalizer
- Exercise I. Data Sources
- Exercise II. Using Your Research
- Exercise III. Pricing
- 4. Protecting the Idea
- Special Topic 1. Intellectual Property Terminology
- Special Topic 2. Government Sources of Protection
- Exercise I. A Review
- Exercise II. An Intellectual Property Self-Assessment
- 5. The Right People
- Special Topic 1. The Contract Employee Trap
- Special Topic 2. Tangible vs. Intangible Benefits
- Exercise I. Personal Assessment
- Exercise II. Salaries
- Exercise III. Outside Advisers
- 6. Structuring the Business
- Exercise I. Assessing Competitors
- Exercise II. Organizing Your Business
- 7. Your Cash Flow
- Special Topic 1. Cash-Flow Terminology
- Table 1. Standard Cash-Flow Statement
- Table 2. Starting Out
- Table 3. Determining Start-up Cash-Flow Needs
- Table 4. Start-up Cash on Hand
- Table 5. Starting Bigger
- Table 6. Cutting Expenses
- Table 7. Speeding Collections
- Exercise I. Cash-Flow Projection
- Exercise II. Quiz
- 8. Finding The Money
- Special Topic 1. Where Inc. 500 Companies Received Financing
- Special Topic 2. A Glance at the Financing Sources
- Exercise I. Assessing Your Resources
- Exercise II. Analyzing Your Best Sources
- 9. The Best Business Plan for You
- Special Topic 1. Sample Table of Contents
- Special Topic 2. Sample Income Statement
- Special Topic 3. Sample Balance Sheet
- Exercise I. Setting Up Your Business Plan
- Exercise II. Testing Your Knowledge
- 10. Starting Out on the Right Foot
- Exercise: A Strong Start
- 11. Looking Ahead
- Exercise: Start-up Word Scramble
- Index