The 2013 restaurant, food & beverage market research handbook : an annual strategic planning and reference handbook /

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Bibliographic Details
Author / Creator:	Miller, Richard K. (Richard Kendall), 1946- author.
Edition:	Fourteenth edition.
Imprint:	Loganville, GA. : Richard K. Miller & Associates, [2013] ©2013
Description:	1 online resource (695 pages).
Language:	English
Series:	RKMA market research handbook series RKMA market research handbook series.
Subject:	Restaurants -- United States -- Marketing. Restaurants -- United States -- Statistics. Restaurants -- United States -- Handbooks, manuals, etc. Food service -- United States -- Marketing. Food industry and trade -- United States -- Statistics. Food industry and trade -- United States -- Handbooks, manuals, etc. Restaurant management -- United States. Marketing research -- United States. Food industry and trade Food service -- Marketing Marketing research Restaurant management Restaurants Restaurants -- Marketing United States Handbooks and manuals Statistics
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/14258144

Hidden Bibliographic Details
Varying Form of Title:	2013 restaurant, food and beverage market research handbook Restaurant, food and beverage market research handbook Restaurant, food & beverage market research handbook Richard K. Miller & Associates market research handbooks RKMA market research handbook
Other authors / contributors:	Washington, Kelli D. Richard K. Miller & Associates.
ISBN:	9781577831884 1577831888
Notes:	Title from title page of .PDF file. Includes bibliographical references. Text in English. Print version record.
Summary:	With a thorough and in-depth analysis of the restaurant and foodservice industry, this handbook provides consumer spending data, market forecasts, trends assessments for all segments, and more. The trends assessments include discussions of consumer behavioral trends, menu trends, daypart analysis (including snacks and late-night), and more. Comprehensive demographic data for all dayparts at full-service and quick-service restaurants, as well as an analysis of restaurant spending in each state and dining statistics for metropolitan areas are provided. The handbook assesses consumer spending when dining out, discusses restaurant strategies for sales growth, and identifies market opportunities brought on by changing consumer behaviors.

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