Global social media design : bridging differences across cultures /

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Bibliographic Details
Author / Creator:	Sun, Huatong, 1973- author.
Imprint:	New York, NY : Oxford University Press, 2020.
Description:	1 online resource : illustrations (black and white).
Language:	English
Series:	Oxford series in human-technology interaction Oxford scholarship online Oxford series in human-technology interaction. Oxford scholarship online.
Subject:	Social media -- Cross-cultural studies. Social media -- Design.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12687082

Hidden Bibliographic Details
ISBN:	9780190845612 (ebook) : No price
Notes:	Also issued in print: 2020. Includes bibliographical references and index. Description based on online resource; title from home page (viewed on January 9, 2020).
Summary:	Social media users fracture into tribes, but social media ecosystems are globally interconnected technically, socially, culturally, and economically. At the crossroads, Huatong Sun presents theory, method, and case studies to uncover the global interconnectedness of social media design and to bridge differences. She articulates a critical design framework with design tools to redress asymmetrical relations in everyday practice, and provides three cross-cultural social media design and use cases: Facebook Japan, Weibo, and global competition of WhatsApp, WeChat, LINE, and KakaoTalk. She calls to reshape the crossroads into a design square where differences are nourished as resources, where diverse discourses interact for innovation, and where alternative epistemes thrive.
Target Audience:	Specialized.
Other form:	Print version : 9780190845582

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