Hidden Bibliographic Details
| ISBN: | 9780810884076
0810884070
9780810884069 (cloth : alk. paper)
0810884062
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| Notes: | Includes bibliographical references (p. 175-183) and index.
Description based on print version record and CIP data provided by publisher; resource not viewed.
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| Summary: | In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic of John Wanamaker, Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional."
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| Other form: | Print version: The rise of advertising in the United States Lanham : Scarecrow Press, c2012. 9780810884069 (cloth : alk. paper)
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