Hidden Bibliographic Details
| ISBN: | 9780814436288
0814436285
9781336095687
1336095687
9780814436271
0814436277
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| Digital file characteristics: | text file
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| Notes: | Includes bibliographical references and index.
Description based on print version record and CIP data provided by publisher.
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| Summary: | In this concise and practical book, the author shares the most important lessons for strategic planning. Readers will discover how to: ask the five key questions vital to any strategic plan; determine a corporate mission that lifts and inspires people; gain valuable insight with market share/market growth and strategy/operations matrices; define themselves in relation to their competition; utilize the concept of "driving force"; anticipate crises; reposition their business with new products, services, and technologies; and measure success via clear financial objectives. Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. --
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| Other form: | Print version: Business strategy New York : American Management Association, [2015] 9780814436271
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| Standard no.: | 9780814436271
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| Publisher's no.: | EB00723676 Recorded Books
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