Restaurant, food & beverage market research handbook 2020-2021 /

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Bibliographic Details
Author / Creator:	Miller, Richard K. (Richard Kendall), 1946- author.
Edition:	18th edition.
Imprint:	Miramar, FL : Richard K. Miller & Associates, [2020] ©2020
Description:	1 online resource (563 pages) : illustrations
Language:	English
Series:	RKMA market research handbook series, 2472-5250. RKMA market research handbook series.
Subject:	Restaurants -- United States -- Marketing. Restaurants -- United States -- Statistics. Restaurants -- United States -- Handbooks, manuals, etc. Food service -- United States -- Marketing. Food industry and trade -- United States -- Statistics. Food industry and trade -- United States -- Handbooks, manuals, etc. Restaurant management -- United States. Marketing research -- United States -- Handbooks, manuals, etc. Food industry and trade. Food service -- Marketing. Marketing research. Restaurant management. Restaurants. Restaurants -- Marketing. United States. Handbooks and manuals. Statistics. Electronic books. Handbooks and manuals. Statistics.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11929505

Hidden Bibliographic Details
Varying Form of Title:	Restaurant, food and beverage market research handbook 2020-2021
Other authors / contributors:	Washington, Kelli D., author. Richard K. Miller & Associates, issuing body, publisher.
ISBN:	9781577832874 1577832876
Digital file characteristics:	text file PDF
Notes:	Includes bibliographical references (pages 544-545, 555-563). Online resource. Title from PDF title page (RKMA, viewed August 28, 2019).
Summary:	"With a thorough and in-depth analysis of the $800 billion restaurant and foodservice industry, this handbook provides consumer spending data, market forecasts, trends assessments for all segments, and more. The trends assessments include discussions of consumer behavioral trends, menu trends, daypart analysis (including snacks and late-night), and more. Comprehensive demographic data for all dayparts at full-service and quick-service restaurants, as well as an analysis of restaurant spending in each state and dining statistics for metropolitan areas are provided. The handbook assesses consumer spending when dining out, discusses restaurant strategies for sales growth, and identifies market opportunities brought on by changing consumer behaviors. Restaurant, Food & Beverage Market Research Handbook 2020-2021 includes content from The Beverage Market Research Handbook, previously published as a separate reference handbook by RKMA. Over 900 website links are included in the handbook to guide you to additional resources." -- Publisher, report detail page.

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