The innovation matrix : 3 moves to design a winning strategy for innovation & intellectual property /

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Bibliographic Details
Author / Creator:Jeyakodi, Deepika, author.
Imprint:Amsterdam, The Netherlands : BIS Publishers, [2019]
Description:135 pages : illustrations (chiefly color) ; 20 cm
Subject:Technological innovations -- Management.
Research, Industrial -- Management.
Diffusion of innovations.
Intellectual property.
Diffusion of innovations.
Intellectual property.
Research, Industrial -- Management.
Technological innovations -- Management.
Format: Print Book
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Other authors / contributors:Ros, Mirjam E., author.
Notes:"Strategies for co-creation" -- Cover.
Includes bibliographical references.
Summary:Organizations today innovate to survive in a competitive, complex, and interconnected business world. They co-create with others outside their own organization to succeed. But capturing the value of these bright ideas separately is often very complicated. The Innovation Matrix simplifies and structures innovation management. Start looking at innovation and Intellectual Property (IP) from a pragmatic perspective. This book will take you through three key steps (THINK-STRATEGIZE-ACT) to build an innovation and IP strategy. You will learn to use IP-which is at the core of every innovation-as a tool to define your strategy and manage the innovation process. It includes many examples, templates, and checklists to help put theory into practice. Test yourself with case studies, and use our hands-on Tools (legal design thinking) for your own projects and cases.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number: HD45 .J49 2019
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian