Restaurant, food & beverage market research handbook 2014-2015 /

Restaurant, food & beverage market research handbook 2014-2015 /

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Bibliographic Details
Author / Creator:	Washington, Kelli D., author.
Edition:	Fifteen edition.
Imprint:	Loganville, GA. : Richard K. Miller & Associates, [2014] ©2014
Description:	1 online resource (714 pages).
Language:	English
Series:	RKMA market research handbook series RKMA market research handbook series.
Subject:	Restaurants -- United States -- Marketing. Restaurants -- United States -- Statistics. Restaurants -- United States -- Handbooks, manuals, etc. Food service -- United States -- Marketing. Food industry and trade -- United States -- Statistics. Food industry and trade -- United States -- Handbooks, manuals, etc. Restaurant management -- United States. Marketing research -- United States. Food industry and trade Food service -- Marketing Marketing research Restaurant management Restaurants Restaurants -- Marketing United States Handbooks and manuals Statistics
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11224753

Hidden Bibliographic Details
Varying Form of Title:	Restaurant, food and beverage market research handbook 2014-2015 Richard K. Miller & Associates market research handbooks RKMA market research handbook
Other authors / contributors:	Miller, Richard K. (Richard Kendall), 1946- author. Richard K. Miller & Associates, author, publisher.
ISBN:	9781577832102 1577832108 9781577831983 1577831985
Notes:	Includes bibliographical references. Text in English. Online resource; title from PDF title page (EBSCO, viewed August 4, 2015).
Summary:	With a thorough and in-depth analysis of the restaurant and foodservice industry, this handbook provides consumer spending data, market forecasts, trends assessments for all segments, and more. The trends assessments include discussions of consumer behavioral trends, menu trends, daypart analysis (including snacks and late-night), and more. Comprehensive demographic data for all dayparts at full-service and quick-service restaurants, as well as an analysis of restaurant spending in each state and dining statistics for metropolitan areas are provided.

Description
Physical Description:	1 online resource (714 pages).
Bibliography:	Includes bibliographical references.
ISBN:	9781577832102 1577832108 9781577831983 1577831985