The business of healthcare innovation /

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Bibliographic Details
Edition:2nd ed.
Imprint:Cambridge, UK : Cambridge University Press, 2012.
Description:xxiv, 574 p. : ill. ; 25 cm.
Subject:Medical care -- Technological innovations.
Medical technology -- Economic aspects.
Business forecasting.
Economic forecasting.
Diffusion of Innovation.
Health Care Sector.
Biotechnology -- economics.
Equipment and Supplies -- economics.
Technology, Pharmaceutical -- economics.
Business forecasting.
Economic forecasting.
Medical care -- Technological innovations.
Medical technology -- Economic aspects.
Format: Print Book
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Other authors / contributors:Burns, Lawton R.
ISBN:9781107024977 (hardback)
1107024978 (hardback)
9781107607774 (pbk.)
1107607779 (pbk.)
Notes:Includes bibliographical references and index.
Summary:"The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy"--Provided by publisher.

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Call Number: R855.3.B87 2012
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian