However consciously or un-, The New Yorker , a kind of Jonestown of the literary/journalistic realm, encourages in its employees an ethos of superiority, essentialness, and disregard for fad and fashion. Shawn himself, in his words and demeanor, appears to disavow any self-importance. He wants to be taken as a quiet, modest man who puts the greatness of the institution he runs above all else. This faux-modest version of occupational vanity, in combination with native timidity, keeps very intelligent people in the same, often dead-end, jobs for years, simply because they can say, in this modestly quiet voice, that they work for The New Yorker . Great institutions, so long as they are small, will often (a) eventually take themselves too seriously and (b) try to camouflage their pride with self-effacement. Shawn always claims that The New Yorker does not and cannot, with integrity, try to attend to what a reader might want to read. We publish what we like, and hope that some people might want to read it too. This modest formulation of hauteur finds its best expression in a remark made by a Checker when the magazine finally breaks down and adds a real table of contents -- as opposed to the almost microscopically small and cryptic listing that seemed on occasion to fly around and land obscurely in Goings On About Town. The real table of contents arrives shortly after I do, and the new feature has been kept a secret, and when we all get our First Run Copies on a Monday morning, a collective gasp of dismay goes up from the Checking Department. A colleague finally says, "This is just awful! How could we do such a thing." Being green, I say, "Well, don't you think it's a good idea for readers to know what's in the magazine?" She says, "It's none of the readers' business what's in the magazine." Excerpted from My Mistake by Daniel Menaker All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.
