Big data marketing : engage your customers more effectively and drive value /

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Bibliographic Details
Author / Creator:	Arthur, Lisa.
Imprint:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Description:	1 online resource.
Language:	English
Subject:	Marketing -- Management. Marketing -- Data processing. Marketing research -- Statistical methods. Internet marketing. Internet marketing. Marketing -- Data processing. Marketing -- Management. Marketing research -- Statistical methods.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/9750866

Hidden Bibliographic Details
ISBN:	9781118734056 (electronic bk.) 111873405X (electronic bk.) 9781118734025 (electronic bk.) 1118734025 (electronic bk.) 9781118733899 (cloth)
Notes:	Includes bibliographical references and index. Description based on online resource; title from digital title page (viewed on Dec. 10, 2013).
Other form:	Print version: Arthur, Lisa. Big data marketing Hoboken, New Jersey : John Wiley & Sons, Inc., [2014] 9781118733899

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