Transformations in French business : political, economic, and cultural changes from 1981 to 1987 /
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| Imprint: | New York : Quorum Books, c1989. |
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| Description: | xiii, 194 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/952359 |
Table of Contents:
- Foreword
- Introduction
- French Business: Perceptions and Realities in the United States, An Introduction
- Part I. French Trade Relations since 1981 Relations with the United States
- Trading Partner in Europe and the Third World
- Part II. A Business Revolution? Economic Policy
- Investment Patterns and Practices
- Carreras Privatization of Industry and the Media
- Part III. The Public Faces of Business
- The Business Press
- The Evolution of Corporate Relations
- The French Style of Advertising
- Marketing Luxury Goods
- Part IV. Continuity and Change in the Workplace Trade Unions
- French Women in Business
- Managers: Education, Recruitment, and Style
- Appendix I. Chronology of Key Political and Economic Events
- Appedix II. Glossary of Terms