Managing new product innovations /

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Bibliographic Details
Author / Creator:Souder, Wm. E. (William E.)
Imprint:Lexington, Mass. : Lexington Books, c1987.
Description:xviii, 251 p. : ill. ; 24 cm.
Subject:New products -- Management
New products -- Management.
Format: Print Book
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ISBN:066910809X (alk. paper)
Notes:Includes bibliographies and index.
Summary:Finally, a total management system for all aspects of the new product process, from conception to commercialization. This pragmatic book highlights the conditions and factors that guarantee new product success. It will help innovators implement their ideas and help managers turn the results into profits.
Physical Description:xviii, 251 p. : ill. ; 24 cm.
Bibliography:Includes bibliographies and index.
ISBN:066910809X (alk. paper)