Managing new product innovations /
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| Author / Creator: | Souder, Wm. E. (William E.) |
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| Imprint: | Lexington, Mass. : Lexington Books, c1987. |
| Description: | xviii, 251 p. : ill. ; 24 cm. |
| Language: | English |
| Subject: | New products -- Management New products -- Management. |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/951096 |
| Summary: | Finally, a total management system for all aspects of the new product process, from conception to commercialization. This pragmatic book highlights the conditions and factors that guarantee new product success. It will help innovators implement their ideas and help managers turn the results into profits. |
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| Physical Description: | xviii, 251 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 066910809X (alk. paper) |