Research for marketing decisions /

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Bibliographic Details
Author / Creator:Green, Paul E.
Edition:5th ed.
Imprint:Englewood Cliffs, N.J. : Prentice Hall, c1988.
Description:xii, 784 p. : ill. ; 25 cm.
Series:Prentice-Hall series in marketing.
Subject:Marketing research
Marketing research.
Format: Print Book
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Other authors / contributors:Tull, Donald S.
Albaum, Gerald S.
ISBN:0137741758 : $29.50
Notes:Includes bibliographical references and index.
Physical Description:xii, 784 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0137741758 : $29.50