Dictionary of advertising and marketing concepts /

Dictionary of advertising and marketing concepts /

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Bibliographic Details
Author / Creator:Berger, Arthur Asa, 1933-
Imprint:Walnut Creek, CA : Left Coast Press, [2013]
Description:1 online resource.
Language:English
Subject:Advertising -- Dictionaries.
Marketing -- Dictionaries.
Advertising.
Marketing.
Dictionaries.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/9350545
Hidden Bibliographic Details
ISBN:9781611329872 (electronic bk.)
1611329876 (electronic bk.)
9781611329858 (hardback)
161132985X (hardback)
9781611329865 (paperback)
1611329868 (paperback)
Notes:Includes bibliographical references.
Description based on print version record.
Other form:Original 9781611329858 161132985X 9781611329865 1611329868

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