Promotion management and marketing communications /

Promotion management and marketing communications /

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Bibliographic Details
Author / Creator:	Shimp, Terence A.
Imprint:	Chicago : Dryden Press, c1986.
Description:	xix, 652 p. : ill. ; 25 cm.
Language:	English
Series:	Dryden Press series in marketing
Subject:	Communication in marketing Sales promotion Advertising Direct marketing Advertising. Communication in marketing. Direct marketing. Sales promotion.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/933957

Hidden Bibliographic Details
Other authors / contributors:	DeLozier, M. Wayne
ISBN:	0030694140
Notes:	Includes bibliographical references and indexes. committed to retain 20170930 20421213 HathiTrust

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5415.123.S540 1986
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian