Advertising and publicity resources for scholarly books.

Advertising and publicity resources for scholarly books.

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Bibliographic Details
Imprint:New York, N.Y. : Association of American University Presses, c1988.
Description:864 p. ; 23 cm.
Language:English
Subject:
Scholarly publishing -- Handbooks, manuals, etc.
University presses -- Handbooks, manuals, etc.
Advertising -- Books -- Handbooks, manuals, etc.
Books -- Marketing -- Handbooks, manuals, etc.
Scholarly periodicals -- Directories.
Advertising -- Books.
Books -- Marketing.
Scholarly periodicals.
Scholarly publishing.
University presses.
Directories.
Handbooks and manuals.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/915323
Hidden Bibliographic Details
Other authors / contributors:Association of American University Presses.
ISBN:094510300X (pbk.)
Notes:Includes index.
Description
Item Description:Includes index.
Physical Description:864 p. ; 23 cm.
ISBN:094510300X (pbk.)

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