The science of web surveys /

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Bibliographic Details
Author / Creator:Tourangeau, Roger.
Imprint:New York : Oxford University Press, c2013.
Description:viii, 198 p. : ill. (some col.) ; 26 cm
Language:English
Subject:Social surveys -- Methodology.
Social surveys -- Data processing.
Internet surveys.
Questionnaires.
Internet surveys.
Questionnaires.
Social surveys -- Data processing.
Social surveys -- Methodology.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/9125253
Hidden Bibliographic Details
Other authors / contributors:Conrad, Frederick G. (Frederick George), 1955-
Couper, Mick.
ISBN:9780199747047
0199747040
Notes:Includes bibliographical references and index.
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504 |a Includes bibliographical references and index. 
505 0 |a 1. Introduction -- The total survey error approach -- Roadmap of the book -- The purpose and scope of the book -- 2. Sampling and coverage issues for Web surveys -- Types of Web surveys and the use of probability sampling -- Coverage issues for Web surveys -- Statistical corrections for coverage and sampling bias -- Summary -- 3. Nonresponse in Web surveys -- Defining nonresponse and nonresponse error in web surveys -- Nonresponse error in Web surveys -- Response and participation rates in Web surveys -- Factors affecting participation in Web surveys -- Nonresponse in mixed-mode surveys -- Factors affecting breakoffs in Web surveys -- Item nonresponse in Web surveys -- Summary -- 4. Introduction to measurement and design in Web surveys -- Measurement error in Web surveys -- Measurement features of Web surveys -- Choice of broad design approaches -- The look and feel of the Web survey -- Navigation conventions -- Choice of response formats -- Grid or matrix questions -- Summary -- 5. The Web as a visual medium -- Interpreting visual features of Web questionnaires -- The impact of images -- The concept of visibility -- Summary -- 6. Interactive features and measurement error -- Dimensions of interactivity -- Responsive, machine-like features -- Progress indicators -- Running tallies -- Visual analog scales -- Interactive grids -- Online definitions -- Human-like interactive features -- Summary -- 7. Measurement error on the Web and in other modes of data collection -- Conceptual schemes for understanding mode effects -- Web surveys as a method of self-administration -- Web surveys and cognitive burden -- Summary -- 8. Summary and conclusions -- Non-observation errors in Web surveys -- Observation errors -- A model for mode effects -- Recommendations for Web surveys -- The future of Web surveys. 
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