How to start your own business for entrepreneurs /
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Author / Creator: | Ashton, Robert, 1955- |
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Edition: | 2nd ed. |
Imprint: | Harlow, England ; New York : Pearson, 2012. |
Description: | x, 323 p. : ill. ; 22 cm. |
Language: | English |
Subject: | New business enterprises. Entrepreneurship. Small business -- Management. Entrepreneurship. New business enterprises. Small business -- Management. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8977040 |
Summary: | The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance .
Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey. |
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Physical Description: | x, 323 p. : ill. ; 22 cm. |
ISBN: | 9780273772170 (pbk.) 0273772171 (pbk.) |