How to start your own business for entrepreneurs /

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Bibliographic Details
Author / Creator:Ashton, Robert, 1955-
Edition:2nd ed.
Imprint:Harlow, England ; New York : Pearson, 2012.
Description:x, 323 p. : ill. ; 22 cm.
Language:English
Subject:New business enterprises.
Entrepreneurship.
Small business -- Management.
Entrepreneurship.
New business enterprises.
Small business -- Management.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8977040
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ISBN:9780273772170 (pbk.)
0273772171 (pbk.)
Description
Summary:

The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance .

Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.

Physical Description:x, 323 p. : ill. ; 22 cm.
ISBN:9780273772170 (pbk.)
0273772171 (pbk.)