Paid, owned, earned : maximizing marketing returns in a socially connected world /

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Bibliographic Details
Author / Creator:	Burcher, Nick.
Imprint:	London ; Philadelphia : Kogan Page, c2012.
Description:	1 online resource.
Language:	English
Subject:	Marketing -- Management. Internet marketing. Online social networks. Digital media. Digital media. Internet marketing. Marketing -- Management. Online social networks.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8931433

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ISBN:	9780749465636 (electronic bk.) 0749465638 (electronic bk.) 9780749465629 (pbk.) 074946562X (pbk.)
Notes:	Includes bibliographical references and index. Description based on print version record.
Other form:	Print version: Burcher, Nick Paid, Owned, Earned : Maximising Marketing Returns in a Socially Connected World London : Kogan Page, c2012 9780749465629

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