The timeless principles of successful business strategy /

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Bibliographic Details
Author / Creator:	Viardot, Eric.
Imprint:	New York : Springer, 2011.
Description:	1 online resource (ix, 90 p.)
Language:	English
Series:	Management for professionals
Subject:	Business planning. Strategic planning. Customer loyalty. Customer relations. Leadership. Business. Business planning. Strategic planning. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8900051

Hidden Bibliographic Details
ISBN:	9783642212369 (electronic bk.) 3642212360 (electronic bk.) 9783642212352
Notes:	Description based on print version record.
Summary:	This book examines established firms that have endured for a century and more, presenting ten lessons that reveal the fundamentals of long-term corporate strategy. Countering short-term thinking, these are principles to be pondered and used case-by-case.
Other form:	Print version: Viardot, Eric. Timeless principles of successful business strategy. New York : Springer, 2011

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