The timeless principles of successful business strategy /

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Bibliographic Details
Author / Creator:Viardot, Eric.
Imprint:New York : Springer, 2011.
Description:1 online resource (ix, 90 p.)
Series:Management for professionals
Subject:Business planning.
Strategic planning.
Customer loyalty.
Customer relations.
Business planning.
Strategic planning.
Electronic books.
Format: E-Resource Book
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ISBN:9783642212369 (electronic bk.)
3642212360 (electronic bk.)
Notes:Description based on print version record.
Summary:This book examines established firms that have endured for a century and more, presenting ten lessons that reveal the fundamentals of long-term corporate strategy. Countering short-term thinking, these are principles to be pondered and used case-by-case.
Other form:Print version: Viardot, Eric. Timeless principles of successful business strategy. New York : Springer, 2011