An integrative approach to innovation management : patterns of companies' innovation orientation and customer responses to product program innovativeness /

An integrative approach to innovation management : patterns of companies' innovation orientation and customer responses to product program innovativeness /

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Bibliographic Details
Author / Creator:Zacharias, Nicolas.
Imprint:Wiesbaden : Gabler Verlag, c2011.
Description:1 online resource (xvii, 97 p.)
Language:English
Series:Gabler research. Neue Perspektiven der marktorientierten Unternehmensführung
Subject:
Technological innovations -- Management.
Technological innovations -- Management.
Format: E-Resource Dissertations Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8899217
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Other authors / contributors:SpringerLink (Online service)
ISBN:9783834970428 (electronic bk.)
3834970425 (electronic bk.)
Notes:Diss.-- Technische Universität Darmstadt, 2011.
Includes bibliographical references.

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