Analyzing and influencing search engine results : business and technology impacts on web information retrieval /

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Bibliographic Details
Author / Creator:Lieberam-Schmidt, Sönke.
Edition:1. ed.
Imprint:Wiesbaden : Gabler Verlag : Springer, 2010.
Description:1 online resource (xx, 221 p.) : ill.
Language:English
Series:Gabler research
Gabler research.
Subject:Web search engines.
Web search engines.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8895498
Hidden Bibliographic Details
ISBN:9783834989154 (electronic bk.)
3834989150 (electronic bk.)
Notes:Includes bibliographical references (p. [207]-218) and index.
Description based on print version record.
Description
Summary:Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses like e.g. online shops. He structures available SEO means and integrates them in a Website creation process proven to be successful in practice. A model for selecting the right keywords in this context is developed. For search engines, he presents new methods of grouping and presenting results in a clear manner.
Physical Description:1 online resource (xx, 221 p.) : ill.
Bibliography:Includes bibliographical references (p. [207]-218) and index.
ISBN:9783834989154 (electronic bk.)
3834989150 (electronic bk.)