Analyzing and influencing search engine results : business and technology impacts on web information retrieval /
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Author / Creator: | Lieberam-Schmidt, Sönke. |
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Edition: | 1. ed. |
Imprint: | Wiesbaden : Gabler Verlag : Springer, 2010. |
Description: | 1 online resource (xx, 221 p.) : ill. |
Language: | English |
Series: | Gabler research Gabler research. |
Subject: | Web search engines. Web search engines. Electronic books. |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8895498 |
Summary: | Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses like e.g. online shops. He structures available SEO means and integrates them in a Website creation process proven to be successful in practice. A model for selecting the right keywords in this context is developed. For search engines, he presents new methods of grouping and presenting results in a clear manner. |
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Physical Description: | 1 online resource (xx, 221 p.) : ill. |
Bibliography: | Includes bibliographical references (p. [207]-218) and index. |
ISBN: | 9783834989154 (electronic bk.) 3834989150 (electronic bk.) |