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1 |
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|a Kotler, Philip.
|0 http://id.loc.gov/authorities/names/n79105772
|1 http://viaf.org/viaf/14771959
|
| 245 |
1 |
4 |
|a The quintessence of strategic management :
|b what you really need to know to survive in business /
|c Philip Kotler, Roland Berger, Nils Bickhoff.
|
| 260 |
|
|
|a Heidelberg :
|b Springer,
|c 2010.
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| 300 |
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|a 1 online resource (vii, 129 p.) :
|b ill.
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| 336 |
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|a text
|b txt
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|a Includes bibliographical references (p. [127]-129).
|
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0 |
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|a Table of Contents; Introduction: Essential Strategy Know-Howand Nothing More; 1 Strategy and Strategic Management: AFirst Basic Understanding; 1.1 What is Strategy and How is it Developed?; 1.2 The Theoretical Response: Strategy as anIntegrated Concept; 1.3 The Process-Based Response: Strategic Planning- An Organized Understanding of StrategyProcesses; 1.4 The Innovative Response: Creative Rule-Breaking as an Alternative Way of ExecutingStrategy Processes; 2 Strategic Frames of Reference: The KeyTools of Strategy Determination, theirPrinciples, and How they Interact.
|
| 520 |
|
|
|a Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (including the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
|
| 588 |
|
|
|a Description based on print version record.
|
| 650 |
|
0 |
|a Strategic planning.
|0 http://id.loc.gov/authorities/subjects/sh85128511
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| 655 |
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4 |
|a Electronic books.
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| 650 |
|
7 |
|a Strategic planning.
|2 fast
|0 http://id.worldcat.org/fast/fst01134371
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Strategic Planning.
|2 bisacsh
|
| 650 |
0 |
7 |
|a Strategisches Management.
|2 swd
|
| 700 |
1 |
|
|a Berger, Roland.
|0 http://id.loc.gov/authorities/names/n82106772
|1 http://viaf.org/viaf/10778326
|
| 700 |
1 |
|
|a Bickhoff, Nils.
|0 http://id.loc.gov/authorities/names/no2012016296
|1 http://viaf.org/viaf/35323938
|
| 776 |
0 |
8 |
|i Print version:
|a Kotler, Philip.
|t Quintessence of strategic management.
|d Heidelberg : Springer, 2010
|z 9783642145445
|z 3642145442
|w (OCoLC)658061253
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