The quintessence of strategic management : what you really need to know to survive in business /

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Bibliographic Details
Author / Creator:Kotler, Philip.
Imprint:Heidelberg : Springer, 2010.
Description:1 online resource (vii, 129 p.) : ill.
Subject:Strategic planning.
Strategic planning.
BUSINESS & ECONOMICS -- Strategic Planning.
Strategisches Management.
Electronic books.
Format: E-Resource Book
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Other authors / contributors:Berger, Roland.
Bickhoff, Nils.
Notes:Includes bibliographical references (p. [127]-129).
Description based on print version record.
Summary:Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (including the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
Other form:Print version: Kotler, Philip. Quintessence of strategic management. Heidelberg : Springer, 2010 9783642145445 3642145442