Hidden Bibliographic Details
| Other authors / contributors: | Wierenga, B.
Workshop on Advances in Marketing Decision Models (2006 : Athens, Greece)
|
|---|
| ISBN: | 9780387782133 (electronic bk.)
0387782133 (electronic bk.)
9780387782126
|
|---|
| Notes: | Includes bibliographical references and index.
Description based on print version record.
|
|---|
| Summary: | Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeli.
|
|---|
| Other form: | Print version: Handbook of marketing decision models. New York ; London : Springer, 2008 9780387782126 0387782125
|
|---|
