Handbook of marketing decision models /
Saved in:
| Imprint: | New York ; London : Springer, c2008. |
|---|---|
| Description: | 1 online resource (x, 625 p.) : ill. |
| Language: | English |
| Series: | International series in operations research & management science ; 121 International series in operations research & management science ; 121. |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8887024 |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | 8887024 | ||
| 003 | ICU | ||
| 005 | 20120828155100.0 | ||
| 006 | m d | ||
| 007 | cr cn| | ||
| 008 | 081217s2008 nyua ob 101 0 eng d | ||
| 019 | |a 277156147 |a 278079133 |a 443674770 |a 646765929 |a 698467372 |a 746948167 | ||
| 020 | |a 9780387782133 (electronic bk.) | ||
| 020 | |a 0387782133 (electronic bk.) | ||
| 020 | |z 9780387782126 | ||
| 035 | |a (OCoLC)288474829 |z (OCoLC)277156147 |z (OCoLC)278079133 |z (OCoLC)443674770 |z (OCoLC)646765929 |z (OCoLC)698467372 |z (OCoLC)746948167 | ||
| 037 | |a 978-0-387-78212-6 |b Springer |n http://www.springerlink.com | ||
| 040 | |a GW5XE |b eng |c GW5XE |d YDXCP |d YNG |d N$T |d MND |d E7B |d OCLCQ |d MHW |d OCLCQ |d ISOBC |d OCLCQ |d FTU | ||
| 049 | |a CGUA | ||
| 072 | 7 | |a BUS |x 094000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.802 |2 22 |
| 090 | |a HF5415.135 |b .H36 2008 | ||
| 245 | 0 | 0 | |a Handbook of marketing decision models / |c volume editor, Berend Wierenga. |
| 260 | |a New York ; |a London : |b Springer, |c c2008. | ||
| 300 | |a 1 online resource (x, 625 p.) : |b ill. | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a computer |b c |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/c | ||
| 338 | |a online resource |b cr |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/cr | ||
| 490 | 1 | |a International series in operations research & management science ; |v 121 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The past, the present, and the future of marketing decision models / Berend Wierenga -- Developments in conjoint analysis / Vithala R. Rao -- Interactive consumer decision aids / Kyle B. Murray and Gerald Häubl -- Advertising models / Peter J. Danaher -- Sales promotion models / Harald J. van Heerde and Scott A. Neslin -- Models for sales management decisions / Sönke Albers and Murali Mantrala -- Modeling competitive responsiveness / Peter S.H. Leeflang -- Models of customer value / Sunil Gupta and Donald R. Lehmann -- Decison models for customer relationship management (CRM) / Werner J. Reinartz and Rajkumar Venkatesan -- Marketing models for electronic commerce / Randolph E. Bucklin -- Time-series models in marketing / Marnik G. Dekimpe ... [et al.] -- Neural nets and genetic algorithms in marketing / Harald Hruschka -- Decision models for the movie industry / Jehoshua Eliashberg, Charles B. Weinberg, and Sam K. Hui -- Strategic marketing decision models for the pharmaceutical industry / Venkatesh Shankar -- Models for the financial-performance effects of marketing / Dominique M. Hanssens and Marnik G. Dekimpe -- Marketing engineering : models that connect with practice / Gary L. Lilien and Arvind Rangaswamy -- Advances in marketing management support systems / Berend Wierenga, Gerrit H. van Bruggen, and Niek A.P. Althuizen. | |
| 520 | |a Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeli. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 0 | |a Marketing |x Decision making |x Mathematical models |v Congresses. | |
| 650 | 1 | 4 | |a Economics/Management Science. |
| 650 | 2 | 4 | |a Operations Research/Decision Theory. |
| 650 | 2 | 4 | |a Information Systems Applications (incl. Internet) |
| 650 | 2 | 4 | |a Electronic Commerce/e-business. |
| 650 | 2 | 4 | |a Management/Business for Professionals. |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
| 655 | 4 | |a Electronic books. | |
| 650 | 7 | |a Marketing |x Decision making |x Mathematical models. |2 fast |0 http://id.worldcat.org/fast/fst01010191 | |
| 655 | 7 | |a Conference papers and proceedings. |2 fast |0 http://id.worldcat.org/fast/fst01423772 | |
| 700 | 1 | |a Wierenga, B. |0 http://id.loc.gov/authorities/names/n96113833 |1 http://viaf.org/viaf/48501680 | |
| 711 | 2 | |a Workshop on Advances in Marketing Decision Models |d (2006 : |c Athens, Greece) |0 http://id.loc.gov/authorities/names/nb2008024618 |1 http://viaf.org/viaf/126929976 | |
| 776 | 0 | 8 | |i Print version: |t Handbook of marketing decision models. |d New York ; London : Springer, 2008 |z 9780387782126 |z 0387782125 |w (DLC) 2008920719 |w (OCoLC)213479702 |
| 830 | 0 | |a International series in operations research & management science ; |v 121. | |
| 856 | 4 | 0 | |u http://dx.doi.org/10.1007/978-0-387-78213-3 |y SpringerLink |
| 903 | |a HeVa | ||
| 035 | |a (ICU)8887024 | ||
| 929 | |a eresource | ||
| 999 | f | f | |i 77638d70-1f4f-53ff-97aa-38d5d36301a9 |s ae0160bb-364b-5805-a9a8-6b6881be4050 |
| 928 | |t Library of Congress classification |a HF5415.135 .H36 2008 |l Online |c UC-FullText |u http://dx.doi.org/10.1007/978-0-387-78213-3 |z SpringerLink |g ebooks |i 11465870 | ||