| Summary: | "CEOs present and future take note: this brilliant book on international business merges managerial decision-making in with the conceptual tools provided by international economics. It doesn't stop there, though, also dealing with key issues confronting business moguls, such as the geopolitical hazards of overseas investments. It integrates the theoretical study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises. The book first covers some basic material on exchange rates that is essential for understanding all types of international business transactions. It moves on to focus on trade, first analyzing the gains from trade and then enumerating the many costs of cross-border goods and service transactions. Canadian academic Keith Head then identifies and explores four essential elements of a multinational strategy. These are: factor advantages, trade costs, scale economies, and market sizes. In addition, the volume covers issues of central importance to firms that invest overseas: political risk, taxation, and expatriate assignment."--Jacket.
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