The anonymous elect : market research through online access panels /

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Bibliographic Details
Author / Creator:Postoaca, Andrei.
Imprint:Berlin : Springer, 2006.
Description:1 online resource (x, 157 p.) : ill.
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8879490
Hidden Bibliographic Details
ISBN:9783540290308
3540290303
6610461309 (electronic bk.)
354029029X (cloth)
9783540290292 (cloth)
9786610461301 (electronic bk.)
Notes:Practice-oriented.
Includes bibliographical references (p. [129]-131).
Description based on print version record.
Summary:Asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? And more.
Other form:Print version: Postoaca, Andrei. Anonymous elect. Berlin : Springer, 2006 354029029X 9783540290292