Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets /
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Author / Creator: | Weinstein, Art |
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Imprint: | Chicago, Ill. : Probus Pub. Co., c1987. |
Description: | xii, 296 p. : ill. ; 24 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/887938 |
ISBN: | 0917253590 : $27.50 |
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Notes: | Includes index. Bibliography: p. 286-288. |
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