Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets /
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Author / Creator: | Weinstein, Art |
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Imprint: | Chicago, Ill. : Probus Pub. Co., c1987. |
Description: | xii, 296 p. : ill. ; 24 cm. |
Language: | English |
Subject: | Market segmentation Market segmentation. Psychographics. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/887938 |
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040 | |a DLC |c DLC | ||
041 | 0 | |a eng | |
050 | 0 | |a HF5415.127 |b .W45 1987 | |
082 | 0 | |a 658.8/02 |2 19 | |
100 | 1 | |a Weinstein, Art |0 http://id.loc.gov/authorities/names/n85296509 |1 http://viaf.org/viaf/28525614 | |
245 | 1 | 0 | |a Market segmentation : |b using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets / |c Art Weinstein. |
260 | 0 | |a Chicago, Ill. : |b Probus Pub. Co., |c c1987. | |
300 | |a xii, 296 p. : |b ill. ; |c 24 cm. | ||
336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
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338 | |a volume |b nc |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/nc | ||
500 | |a Includes index. | ||
504 | |a Bibliography: p. 286-288. | ||
650 | 0 | |a Market segmentation |0 http://id.loc.gov/authorities/subjects/sh85081327 | |
650 | 7 | |a Market segmentation. |2 fast |0 http://id.worldcat.org/fast/fst01010139 | |
650 | 7 | |a Psychographics. |2 fast |0 http://id.worldcat.org/fast/fst01081320 | |
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927 | |t Library of Congress classification |a HF5415.127.W450 1987 |l JRL |c JRL-Gen |b 28348914 |i 2074001 |