Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets /

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Bibliographic Details
Author / Creator:Weinstein, Art
Imprint:Chicago, Ill. : Probus Pub. Co., c1987.
Description:xii, 296 p. : ill. ; 24 cm.
Language:English
Subject:Market segmentation
Market segmentation.
Psychographics.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/887938
Hidden Bibliographic Details
ISBN:0917253590 : $27.50
Notes:Includes index.
Bibliography: p. 286-288.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number: HF5415.127.W450 1987
c.1 Available Loan period: standard loan  Scan and Deliver Request for Pickup Need help? - Ask a Librarian