Handbook of marketing strategy.

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Bibliographic Details
Imprint:Cheltenham, UK ; Northampton, MA : Edward Elgar, c2012.
Description:1 online resource.
Language:English
Subject:Marketing -- Management.
Marketing -- Planning.
Strategic planning.
Marketing -- Management.
Marketing -- Planning.
Strategic planning.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8827655
Hidden Bibliographic Details
Other authors / contributors:Shankar, Venkatesh, 1962-
ISBN:9781781005224 (electronic bk.)
Notes:Description based on online resource; title from digital title page (viewed on May 11, 2012).