Handbook of marketing strategy.
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Imprint: | Cheltenham, UK ; Northampton, MA : Edward Elgar, c2012. |
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Description: | 1 online resource. |
Language: | English |
Subject: | Marketing -- Management. Marketing -- Planning. Strategic planning. Marketing -- Management. Marketing -- Planning. Strategic planning. |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8827655 |