@book{ Solr-8781292, title = {Handbuch Dienstleistungsmarketing : Planung - Umsetzung - Kontrolle}, author = {Bruhn, Manfred}, editor = {Meffert, Heribert}, editor = {SpringerLink (Online service)}, address = {Wiesbaden}, publisher = {Gabler Verlag}, year = {2012}, url = {http://dx.doi.org/10.1007/978-3-8349-3661-5} }