Online advertising and promotion : modern technologies for marketing /
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Author / Creator: | Hanafizadeh, Payam, 1974- |
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Imprint: | Hershey, PA : Business Science Reference, c2012. |
Description: | xi, 236 p. : ill. ; 29 cm. |
Language: | English |
Subject: | Internet advertising. Internet marketing. Internet advertising. Internet marketing. |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8775153 |
Summary: | Online Advertising and Promotion: Modern Technologies for Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. The book will outline the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world. |
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Physical Description: | xi, 236 p. : ill. ; 29 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 9781466608856 (hardcover) 1466608854 (hardcover) |