Online advertising and promotion : modern technologies for marketing /

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Bibliographic Details
Author / Creator:Hanafizadeh, Payam, 1974-
Imprint:Hershey, PA : Business Science Reference, c2012.
Description:xi, 236 p. : ill. ; 29 cm.
Language:English
Subject:Internet advertising.
Internet marketing.
Internet advertising.
Internet marketing.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8775153
Hidden Bibliographic Details
Other authors / contributors:Behboudi, Mehdi, 1983-
ISBN:9781466608856 (hardcover)
1466608854 (hardcover)
Notes:Includes bibliographical references and index.
Summary:"This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.
Description
Summary:Online Advertising and Promotion: Modern Technologies for Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. The book will outline the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world.
Physical Description:xi, 236 p. : ill. ; 29 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781466608856 (hardcover)
1466608854 (hardcover)