Marketing plans for services : a complete guide /

Saved in:

Bibliographic Details
Author / Creator:	McDonald, Malcolm.
Edition:	3rd ed.
Imprint:	Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011.
Description:	1 online resource.
Language:	English
Subject:	Service industries -- Marketing. Service industries -- Planning. Service industries -- Marketing. Service industries -- Planning.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8533492

Hidden Bibliographic Details
Other authors / contributors:	Payne, Adrian. Frow, Pennie.
ISBN:	1119951860 (electronic bk.) 9781119951865 (electronic bk.) 9780470979099 (pbk. : alk. paper) 0470979097 (pbk. : alk. paper)
Notes:	Description based on print version record. Includes bibliographical references and index.
Other form:	Original 9780470979099 0470979097

Similar Items