I is an other : the secret life of metaphor and how it shapes the way we see the world /

I is an other : the secret life of metaphor and how it shapes the way we see the world /

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Bibliographic Details
Author / Creator:	Geary, James, 1962-
Edition:	1st ed.
Imprint:	New York : HarperCollins, 2011.
Description:	296 p. : ill. ; 22 cm.
Language:	English
Subject:	Metaphor. Rhetoric and psychology. Thought and thinking. Language and languages. Language and languages. Metaphor. Rhetoric and psychology. Thought and thinking.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8349644

Hidden Bibliographic Details
Varying Form of Title:	Secret life of metaphor and how it shapes the way we see the world
ISBN:	9780061710285 : $19.99 0061710288
Notes:	Includes bibliographical references and index.
Summary:	Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory.

Table of Contents:

Foreword: Why I is an Other
Metaphor and Thought: All Shook Up
Metaphor and Etymology: Language is Fossil Poetry
Metaphor and Money: How High Can a Dead Cat Bounce?
Metaphor and the Mind: Imagining an Apple in Someone's Eye
Metaphor and Advertising: Imaginary Gardens with Real Toads in Them
Metaphor and the Brain: Bright Sneezes and Loud Sunlight
Metaphor and the Body: Anger is a Heated Fluid in a Container
Metaphor and Politics: Freedom Fries and Liberty Cabbage
Metaphor and Pleasure: Experience is a Comb That Nature Gives to Bald Men
Metaphor and Children: How Should One Refer to the Sky?
Metaphor and Science: The Earth is Like a Rice Pudding
Metaphor and Parables and Proverbs: Mighty Darn Good Lies
Metaphor and Innovation: Make it Strange
Metaphor and Psychology: A Little Splash of Color From My Mother
Backword: The Logic of Metaphor
Acknowledgments
Notes
Bibliography
Index