Reklama v SMI : istorii͡a, tekhnologii, klassifikat͡sii͡a /
Реклама в СМИ : история, технологии, классификация /
Saved in:
| Author / Creator: | Shchepilova, Galina. |
|---|---|
| Imprint: | Moskva : Moskovskiĭ gos. universitet, 2010. Москва : Московский гос. университет, 2010. |
| Description: | 455 p. ; 22 cm. |
| Language: | Russian |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8300701 |
MARC
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| 100 | 1 | |a Shchepilova, Galina. | |
| 245 | 1 | 0 | |6 880-01 |a Reklama v SMI : |b istorii͡a, tekhnologii, klassifikat͡sii͡a / |c G.G. Shchepilova. |
| 260 | |6 880-02 |a Moskva : |b Moskovskiĭ gos. universitet, |c 2010. | ||
| 300 | |a 455 p. ; |c 22 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Advertising |z Russia (Federation) | |
| 650 | 0 | |a Mass media |z Russia (Federation) | |
| 650 | 0 | |a Advertising |x History. | |
| 650 | 0 | |a Mass media. | |
| 650 | 0 | |a Television advertising. | |
| 650 | 0 | 4 | |a Communication. Mass media. |
| 650 | 0 | 4 | |a LANGUAGE AND LITERATURE. |
| 650 | 7 | |a Advertising. |2 fast |0 http://id.worldcat.org/fast/fst00797511 | |
| 650 | 7 | |a Mass media. |2 fast |0 http://id.worldcat.org/fast/fst01011219 | |
| 650 | 7 | |a Television advertising. |2 fast |0 http://id.worldcat.org/fast/fst01146648 | |
| 651 | 7 | |a Russia (Federation) |2 fast |0 http://id.worldcat.org/fast/fst01262050 | |
| 655 | 7 | |a History. |2 fast |0 http://id.worldcat.org/fast/fst01411628 | |
| 880 | 1 | 0 | |6 245-01/(N |a Реклама в СМИ : |b история, технологии, классификация / |c Г.Г. Щепилова. |
| 880 | |6 260-02/(N |a Москва : |b Московский гос. университет, |c 2010. | ||
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