Conducting a survey : techniques for a term project /
Author / Creator: | Orcher, Lawrence T. |
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Imprint: | Glendale, CA : Pyrczak Pub., c2007. |
Description: | xii, 140 p. : ill. ; 28 cm. |
Language: | English |
Subject: | |
Format: | Print Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/8294742 |
Summary: | * The detailed step-by-step directions make it ideal for use by students who are conducting their first research project. * The large number of examples throughout the text makes the steps in conducting a survey clear and easy to follow. * Covers only methods that are realistic for use by students who are conducting a survey within a single semester. * For data analysis, the emphasis is on the use of basic statistics, with the computation of a small number of descriptive statistics illustrated. Easy-to-calculate margins of error are also illustrated. * The firsthand experience of conducting a survey as a term project helps students understand both the contributions and limitations of survey research methods. * Successfully conducting a term-project survey can give students the confidence to work on more elaborate studies in the future, such as research for a master's degree project. |
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Physical Description: | xii, 140 p. : ill. ; 28 cm. |
Bibliography: | Includes bibliographical references. |
ISBN: | 1884585728 9781884585722 |