Getting started with conjoint analysis : strategies for product design and pricing research /

Getting started with conjoint analysis : strategies for product design and pricing research /

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Bibliographic Details
Author / Creator:	ORME, BRYAN K.
Edition:	2nd ed.
Imprint:	Madison, WI : Research Publishers, c2010.
Description:	xviii, 210 p. : ill. ; 24 cm.
Language:	English
Subject:	Conjoint analysis (Marketing) Market surveys. Conjoint analysis (Marketing) Market surveys.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8283603

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ISBN:	9780972729772 0972729771
Notes:	Includes bibliographical references (p. 201-205) and index.
Summary:	"Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analysts, and university students"--Page ix.

Regenstein, Bookstacks

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Call Number:	HF5415.2 .O75 2010
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian