Dethroning the king : the hostile takeover of Anheuser-Busch, an American icon /

The takeover of one of the most well-known and beloved American brands by a Belgian company controlled by Brazilians is a drama that went largely unreported in 2008, coming as it did in the midst of a economic crisis of unimaginable proportions. Julie MacIntosh, the leading reporter worldwide coveri...

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Bibliographic Details
Author / Creator:MacIntosh, Julie.
Imprint:Hoboken, N.J. : Wiley, c2011.
Description:xix, 380 p., [8] p. of plates : ill. ; 24 cm.
Language:English
Subject:Busch family.
Busch family.
Anheuser-Busch, inc.
Anheuser-Busch, Inc.
Consolidation and merger of corporations -- United States.
Consolidation and merger of corporations.
United States.
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/8265757
Hidden Bibliographic Details
ISBN:9780470592700
0470592702
Notes:Includes bibliographical references and index.
Summary:The takeover of one of the most well-known and beloved American brands by a Belgian company controlled by Brazilians is a drama that went largely unreported in 2008, coming as it did in the midst of a economic crisis of unimaginable proportions. Julie MacIntosh, the leading reporter worldwide covering the story, toiled away, found much of her reporting for the Financial Times cut to give space to the economic crisis, at the time a far larger story. When the dust settles, there will be questions, if not curiosity in how Americans let one of their most treasured brands be captured by foreigners. An American family dynasty will surely take the blame for their poor management, familial infighting, and just plain bizarre behavior. This narrative of a classic dynasty taken down will become required reading in business courses--as business has become all about brands, so getting the right brands is the new game of business.--From publisher description.

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