Dethroning the king : the hostile takeover of Anheuser-Busch, an American icon /

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Bibliographic Details
Author / Creator:	MacIntosh, Julie.
Imprint:	Hoboken, N.J. : Wiley, c2011.
Description:	xix, 380 p., [8] p. of plates : ill. ; 24 cm.
Language:	English
Subject:	Busch family. Busch family. Anheuser-Busch, inc. Anheuser-Busch, Inc. Consolidation and merger of corporations -- United States. Consolidation and merger of corporations. United States.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8265757

Hidden Bibliographic Details
ISBN:	9780470592700 0470592702
Notes:	Includes bibliographical references and index.
Summary:	The takeover of one of the most well-known and beloved American brands by a Belgian company controlled by Brazilians is a drama that went largely unreported in 2008, coming as it did in the midst of a economic crisis of unimaginable proportions. Julie MacIntosh, the leading reporter worldwide covering the story, toiled away, found much of her reporting for the Financial Times cut to give space to the economic crisis, at the time a far larger story. When the dust settles, there will be questions, if not curiosity in how Americans let one of their most treasured brands be captured by foreigners. An American family dynasty will surely take the blame for their poor management, familial infighting, and just plain bizarre behavior. This narrative of a classic dynasty taken down will become required reading in business courses--as business has become all about brands, so getting the right brands is the new game of business.--From publisher description.

Description
Summary:	How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world <p>How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing--and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King , Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times , details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation.</p> Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate <p>From America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound.</p>
Physical Description:	xix, 380 p., [8] p. of plates : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780470592700 0470592702