Shoveling smoke : advertising and globalization in contemporary India /

Shoveling smoke : advertising and globalization in contemporary India /

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Bibliographic Details
Author / Creator:	Mazzarella, William, 1969-
Imprint:	Durham : Duke University Press, 2003.
Description:	1 online resource.
Language:	English
Subject:	Advertising -- India. Advertising -- Social aspects -- India. Marketing -- India. Consumption (Economics) -- India. Globalization -- Economic aspects -- India. Advertising. Advertising -- Social aspects. Consumption (Economics) Globalization -- Economic aspects. Marketing. India.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/8207688

Hidden Bibliographic Details
ISBN:	0822385198 (electronic bk.) 9780822385196 (electronic bk.)
Notes:	Description based on print version record. Includes bibliographical references (p. [331]-349) and index.
Other form:	Original 0822331098 9780822331094 0822331454 9780822331452

Table of Contents:

Locations : advertising and the New Swadeshi
Elaborations : the commodity image
Citizens have sex, consumers make love : KamaSutra I
The aesthetic politics of aspiration : KamaSutra II
Bombay global : mobility and locality I
Bombay local : Mobility and locality II
Indian fun : constructing :the Indian Consumer" I
Close distance : constructing : "the Indian consumer" II.