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101208s2003 ncua sb 001 0 eng d |
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|a 0822385198 (electronic bk.)
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|a 9780822385196 (electronic bk.)
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|b M39 2003
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|a 659.1/0954
|2 21
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|a 85.40
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1 |
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|a Mazzarella, William,
|d 1969-
|0 http://id.loc.gov/authorities/names/n2003093808
|1 http://viaf.org/viaf/14148693
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| 245 |
1 |
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|a Shoveling smoke :
|b advertising and globalization in contemporary India /
|c William Mazzarella.
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| 260 |
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|a Durham :
|b Duke University Press,
|c 2003.
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| 300 |
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|a 1 online resource.
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| 336 |
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|a text
|b txt
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|a computer
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|a online resource
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|a Description based on print version record.
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| 504 |
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|a Includes bibliographical references (p. [331]-349) and index.
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| 505 |
0 |
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|a Locations : advertising and the New Swadeshi -- Elaborations : the commodity image -- Citizens have sex, consumers make love : KamaSutra I -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality I -- Bombay local : Mobility and locality II -- Indian fun : constructing :the Indian Consumer" I -- Close distance : constructing : "the Indian consumer" II.
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| 650 |
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|a Advertising
|z India.
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| 650 |
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0 |
|a Advertising
|x Social aspects
|z India.
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| 650 |
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0 |
|a Marketing
|z India.
|0 http://id.loc.gov/authorities/subjects/sh2010100733
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| 650 |
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0 |
|a Consumption (Economics)
|z India.
|
| 650 |
|
0 |
|a Globalization
|x Economic aspects
|z India.
|0 http://id.loc.gov/authorities/subjects/sh2008118207
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| 650 |
|
7 |
|a Advertising.
|2 fast
|0 http://id.worldcat.org/fast/fst00797511
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| 650 |
|
7 |
|a Advertising
|x Social aspects.
|2 fast
|0 http://id.worldcat.org/fast/fst00797762
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| 650 |
|
7 |
|a Consumption (Economics)
|2 fast
|0 http://id.worldcat.org/fast/fst00876455
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| 650 |
|
7 |
|a Globalization
|x Economic aspects.
|2 fast
|0 http://id.worldcat.org/fast/fst00943533
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| 650 |
|
7 |
|a Marketing.
|2 fast
|0 http://id.worldcat.org/fast/fst01010167
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| 651 |
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|a India.
|2 fast
|0 http://id.worldcat.org/fast/fst01210276
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| 776 |
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|c Original
|z 0822331098
|z 9780822331094
|z 0822331454
|z 9780822331452
|w (DLC) 2003000435
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|t Library of Congress classification
|a HF5813.I4 M39 2003
|l Online
|c UC-FullText
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