Survey questions : handcrafting the standardized questionnaire /

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Bibliographic Details
Author / Creator:Converse, Jean M., 1927-
Imprint:Beverly Hills : Sage Publications, c1986.
Description:80 p. : ill. ; 22 cm.
Language:English
Series:Quantitative applications in the social sciences ; 63
Quantitative applications in the social sciences no. 07-063.
Subject:
Format: Print Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/810940
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Other authors / contributors:Presser, Stanley, 1950-
ISBN:0803927436 (pbk.)
Notes:Bibliography: p. 76-79.
Description
Summary:

"An extremely useful handbook for students and any newcomers to survey research."

--Network

Recent research has yielded many new clues about how survey questions "behave," and some of these findings have offered practical guidance for question writing. Volume 63 reviews this experimental literature and provides both general guiding principles and specific advice on how to develop a survey questionnaire, emphasizing the practical implications of the experience and research of questionnaire designers. The authors also suggest a number of ways in which to make pilot and pretest work more fruitful. The material is easily accessible, yet professionally sophisticated.

This volume should be useful to social scientists and others who design survey questionnaires.

Physical Description:80 p. : ill. ; 22 cm.
Bibliography:Bibliography: p. 76-79.
ISBN:0803927436 (pbk.)